THE FOUNDER’S STORY
The "Art & Science" of Retention
My career began in the heart of the London music industry at Universal Music Group, managing the delicate relationship between creators and commercial success. It was here I learned that loyalty isn't bought—it's composed. But as I transitioned into the high-stakes world of Tech and Global SaaS, I realized that 'intuition' doesn't scale.
While leading Global Customer Success and Account Management teams across EMEA, US and APAC, I saw a recurring pattern: companies were losing millions not because they lacked talent, but because they lacked Signal. They were trying to manage relationships with 2010 spreadsheets and playbooks.
This obsession with 'Predictable Growth' led me to my current research at the University of Canberra. My PhD focus on Customer Centricity and Predictive Churn Modeling isn't just academic; it’s the blueprint for The Success Engine.
I started ThinkSuccess.net in 2021 because the world’s most innovative companies needed a new kind of partner—one that combines the human empathy of a 'Women in Leadership' graduate with the cold, hard logic of automated data intelligence.
Today, I help SaaS leaders stop performing autopsies on churned accounts and start engineering success before the risk even manifests. We don't just find your at-risk revenue; we predict it.
